ARNutrition Project

Abstract

………….The purpose of this project is to study and explore the issues that restaurants have in displaying nutritional values on menus, in order to find pain points and customer insight to solve the problems or obstacles that prevent its execution and develop a mobile application that meets the needs of restaurant and customers. The needs of the restaurant is to capture a wider customer base by adding nutritional values on the menu so that customers can make healthy food choices and earn more revenue. However, it may affect some customers negatively, namely those who just want to enjoy their food without thinking about its nutritional values. Having nutritional values displayed may stop them from enjoying their food. This project considers the issues of how to allow people who want to know the nutritional values of food access it on the menu without stopping people who strongly disagree with receiving this information and want to just enjoy their food. Additionally, this project seeks to assist restaurant owners to display nutritional values with less problems and help them to add nutritional values of unlabeled food product.

Background

………….In Thailand, customers are increasingly concerned about their health and wellness. The report on health and wellness in the country found that consumers have become aware of the importance of health and wellness. In order to stay healthy, customers choose healthier food or beverages instead of exercise, a trend which has not changed for more than three years. Additionally, the report claims that high nutritional values have become the main deciding factor when consumers buy healthy food and beverages. As for the trend of displaying nutritional values on restaurant menus, there are numerous articles discussing this. The article argues that this will be a new trend adopted as soon as possible by restaurants in order to reach a wider customer base. For customers who are concerned with the nutrition or calories of food, displaying nutritional values will satisfy their needs.

ARNutrition

AR Nutrition is a mobile application that was developed by using the Unity real-time development platform and Vuforia Engine. The AR Nutrition Application is an intermediary between consumers (healthy people) and shop owners. This project was created by studying and exploring the trends of the market, both in Thailand and around the world. Based on the above statistics as mentioned in previous chapters, the healthy trend is gaining a lot of attention among people aged 18 and above, which is considered to be a very wide customer base.